For more information, see Dulcis et al., Neuron 95/6, http://www.cell.com/neuron/fulltext/S0896-6273(17)30738-9. Acquisition of social preference for relatives versus strangers is dynamic, but the developmental regulatory mechanisms have been unclear. Dulcis et al. found that sustained exposure to olfactory cues converts non-kin aversion to attraction via neurotransmitter switching coordinated by microRNAs.